Visual Content Glossary for Modern DTC Brands

The 3/4 angle presents the product with a subtle twist, balancing a clear front view with a hint of the side. This perspective adds depth and dimension to images, helping items feel more tactile and premium.

360° product imagery is the technique of capturing a product from multiple angles to assemble an interactive rotating view. It helps online shoppers assess form, fit, and fine details that static images may miss.

A/B Testing is a method of comparing two versions of a webpage or image to see which performs better. At JU Productions, we have been applying this approach to visual content for fashion, beauty, and e-commerce to optimize angles, lighting, backgrounds, and compositions based on measurable results.

An Acrylic Sheet is a flat, mirror-like material placed beneath products to generate crisp reflections or emphasize lustrous textures. It is commonly used in photography for technology, beauty, and fine jewelry.

Add-To-Cart Rate is the percentage of visitors who add a product to their shopping cart during a session. It reflects how effectively product visuals and information convert intent into cart action. This metric signals potential sales and can be improved through compelling imagery, clear contexts, and intuitive, fast-loading product pages.

Amazon image requirements specify a pristine white backdrop, a minimum of 1000 pixels on the longest edge, and a singular focus on the product. Images that don't meet these standards may be rejected from Amazon listings.

Angle refers to where the camera is placed in relation to the product during a shoot. Selecting the right angle helps reveal the product's shape, texture, and contextual intent for online shopping. JU Productions applies strategic angles, such as overhead, 3/4, and close-up, to enhance storytelling across fashion, beauty, and e-commerce campaigns.

The apple box is a multifunctional wooden box used on set. It elevates model or product height, stabilizes props, and supports equipment.

The approval process is the stage where clients validate or reject delivered images, often providing comments. It ensures both parties are aligned before the final delivery.

An Art Director turns creative strategy into implementable visual briefs and directs photographers, stylists, set designers, and retouchers to achieve the envisioned concept. They ensure each shot meets technical standards while reflecting the brand's personality.

Aspect ratio is the proportional relationship between an image's width and its height. The dimensional ratio describes how the breadth relates to the vertical measure of the image.

An asset is any piece of content produced from a photoshoot, such as images, videos, or GIFs. These assets are prepared and optimized for deployment across various digital platforms.

A backdrop is a physical element used to personalize or customize an image. It may be a color backdrop or one that imitates materials such as marble or wood, among other options.

Background removal, also called background extraction, is the technique of segregating a product from its initial backdrop and replacing it with white or transparent space. This creates a clean, uniform image free of the original environment.

Batch editing is the technique of applying the same edits across multiple images to ensure speed and uniformity. It is especially suited to catalogue shoots and large-scale content production.

Beauty photography captures the essence of beauty and skincare products, focusing on hues, texture and overall polish. It uses styling—props or swatches—to convey a product’s finish and tone.

Behind-The-Scenes (BTS) content provides an exclusive peek at the preparation and teamwork that goes into a photoshoot. It documents the process and crew involved, revealing the steps behind the final images.

Bokeh is the delicate, out-of-focus blur visible in an image's foreground or background. This effect is typically achieved using a large aperture and helps emphasize the subject.

A brief is a meticulously crafted document that succinctly delineates the objectives of a photoshoot, visual inspirations, product details, and precise image specifications. It serves as the creative blueprint for the production team.

The process of briefing involves setting crystal-clear project objectives, pinpointing references, outlining technical specifications, and mapping out timelines. A well-crafted briefing lays down unambiguous expectations and minimizes the need for revisions.

Build the Brief is a methodical process where clients detail essential project specifications. It typically includes identifying desired shot types, providing specific product information, and supplying reference visuals to guide production.

A full rights transfer, or buyout, gives the client absolute ownership of the visual content and the authority to amend, re-market, or license the image. This option typically carries a higher fee but provides the client with complete autonomy.

A C-stand, also referred to as a Century stand, is a robust and multifunctional piece of equipment that anchors lighting elements, flags, or reflectors. This indispensable tool is widely employed across professional studios, enabling tailored lighting arrangements to perfection.

A call sheet is a crucial production document that details the shooting agenda, filming location, crew roster, model appearance timings, and client instructions. It serves as a roadmap to ensure all parties involved align their activities for the filming day.

Call Time designates the precise moment when cast or crew must be ready on set, as outlined in the call sheet. Being on time is critical to maintain an efficient production process.

A camera arm is a device that attaches to a stand or tripod and positions the camera in extended, elevated positions, typically directly overhead. It enables top-down framing for photography and video.

A camera stand is a robust support mechanism, often accompanied by wheels, designed for accurate camera positioning. It provides greater stability than a tripod and is suited to extended shooting sessions.

A campaign shoot, characterized by elevated conceptualization, focuses on brand narrative and fostering emotional bonds. It reinforces product launches and timely promotional activities.

The casting call is the process used to obtain and evaluate submissions from talents for media productions such as television and film. It gives brands a structured way to review applicants and choose performers who fit their creative or audience requirements.

A catalog shoot prioritizes uniform, straightforward imagery of merchandise against a pristine backdrop. It’s intended to produce large volumes of consistent product photos for retail needs.

Click-through rate (CTR) evaluates how frequently individuals click on your advertisement or listing after it has been seen. It indicates how effectively a listing or ad prompts viewers to engage.

The client feedback loop is a structured system for gathering and responding to client input throughout a shoot, from initial brief to final delivery. A well-managed loop reduces the number of revisions needed.