Visual Content Glossary for Modern DTC Brands

A 3/4 angle subtly twists the product, revealing front and side to add depth. Ideal for fashion, beauty, and e-commerce shoots.

What is 360° product imagery and why this is important for fashion, beauty, and e-commerce brands? It delivers interactive spins that showcase form.

A/B testing compares two versions of a shoot or image to determine which visuals drive higher engagement and conversions for fashion, beauty, and e-commerce.

A smooth, reflective sheet placed under products to create clean reflections or highlight glossy textures, commonly used for tech, cosmetics, and jewelry.

Add-to-cart rate measures the share of visitors who add a product to their cart. Strong product imagery builds trust and desire, boosting this metric.

Requires a pure white background, at least 1000px on the longest side, and a product-only focus; non-compliance can cause listing rejection.

Angle describes the camera's position relative to the product, shaping form, detail, and context in JU Productions' fashion, beauty, and e-commerce shoots.

A versatile wooden box used on set to adjust model or product height, stabilize props, or support gear.

The stage where clients confirm or reject delivered images, often providing comments, ensuring alignment before final delivery.

Converts creative strategy into detailed visual briefs and works with photographers and stylists to realize a brand's vision on set.

Proportional relationship between an image's width and height; platforms like Amazon, Shopify, and Instagram require specific aspect ratios for optimal display.

Any content output from a photoshoot — typically images, videos, or GIFs — prepared and managed for use across digital channels.

A physical background used to customize images, from solid colors to surfaces that mimic materials like marble or wood.

Isolating a product from its original background to replace it with white or transparent space for consistent product display pages.

Applying identical edits to many images to ensure speed and consistent output for catalog and bulk content shoots.

Photography that showcases cosmetics and skincare, emphasizing color, texture and finish, often styled with props or swatches to communicate tone.

Content that shows the preparation, crew, and process behind a photoshoot, used to build trust and highlight professionalism in social media or case studies.

Soft, out-of-focus blur in a photo's foreground or background, often created with a wide aperture to draw attention and soften surroundings.

Structured document outlining photoshoot goals, visual references, product details, and image specifications.

Defines project goals, references, technical specifications, and timelines to set expectations and reduce revisions.

A step-by-step process where a client outlines shot types, product details, and reference images to align production with business objectives.

A buyout grants the client full ownership of an image, including the rights to modify, resell, or license it.

A versatile, heavy-duty stand used to hold lights, flags, or reflectors in place within studio setups.

A production document outlining the shoot schedule, location, crew list, model call times, and client notes to keep everyone aligned for the shoot day.

The exact time when crew or talent must be on set as listed on the call sheet; punctuality is essential for efficient production.

Attaches to a stand or tripod to hold a camera in extended positions, commonly used for overhead flat-lay photography and product demonstrations.

A rigid, often wheeled support that enables precise camera positioning for flat-lay or overhead shots; more stable than a tripod for long shoots.

High-concept production focused on brand storytelling and emotional connection that supports product launches and seasonal promotions.

Process of sourcing and reviewing talent submissions so brands can preview models and select those that match demographic or creative needs.

Consistent, simple images of products on a clean background for bulk needs like seasonal collections or product drops.

Click-through rate measures how often people click on a listing or ad after seeing it; compelling thumbnails and hero images can improve CTR.

A structured process for collecting and acting on client input from brief to final delivery, improving clarity and reducing revisions.