Bokeh
Bokeh is the delicate, out-of-focus blur visible in an image's foreground or background. This effect is typically achieved using a large aperture and helps emphasize the subject.
In e-commerce, bokeh is frequently used in beauty, lifestyle, and jewelry photography to draw attention to the product while creating a softer, more appealing ambiance.
Pro Tip
Pro tip: Use a wide aperture to create pronounced bokeh.
Use Cases
Use bokeh when you want to draw the viewer's attention to a product or subject while softening the surrounding environment, especially in beauty, lifestyle, or jewelry shoots.