Brief
A brief is a meticulously crafted document that succinctly delineates the objectives of a photoshoot, visual inspirations, product details, and precise image specifications. It serves as the creative blueprint for the production team.
A brief often incorporates the creative brief and a shot list, providing the production crew with visual references and technical requirements.
Pro Tip
Include clear visual references and precise image specifications to reduce ambiguity during production.
Use Cases
Used during pre-production to align the production team on the shoot's goals, product particulars, and required image outputs.
