Angle
Angle refers to where the camera is placed in relation to the product during a shoot. Selecting the right angle helps reveal the product's shape, texture, and contextual intent for online shopping. JU Productions applies strategic angles, such as overhead, 3/4, and close-up, to enhance storytelling across fashion, beauty, and e-commerce campaigns.
Common angle styles include Overhead Angle, 3/4 Angle, and Close-Up Angle. JU Productions uses these positions to maximize detail, depth, and brand storytelling across Asia-Pacific campaigns.
Pro Tip
Pro tip: shoot multiple angles and compare on a neutral backdrop to ensure the product reads clearly. Keep camera height and distance consistent across shots for cohesive galleries.
Use Cases
Use cases include hero/product shots and texture-detail close-ups. They also encompass lifestyle visuals that convey brand personality.
