Click-Through Rate (CTR)
Click-through rate (CTR) evaluates how frequently individuals click on your advertisement or listing after it has been seen. It indicates how effectively a listing or ad prompts viewers to engage.
CTR is commonly measured on digital marketplaces and search engines, where visual assets influence user behavior. Product thumbnails and hero images are key factors that can affect CTR.
Pro Tip
Pro Tip: Prioritize compelling product thumbnails and hero images to help increase CTR.
Use Cases
Use when producing visual assets like product thumbnails and hero images for marketplace or search engine listings to improve click performance.
