360° Product Imagery
360° product imagery is the technique of capturing a product from multiple angles to assemble an interactive rotating view. It helps online shoppers assess form, fit, and fine details that static images may miss.
Delivered as a sequence of frames that can be spun on product pages. 360º product visuals are heavily dependent on software, retouching and lighting to ensure evenly distributed shadows and exposure.
Pro Tip
Pro tip: optimize the frame count for your site and test performance on mobile. Ensure consistent lighting and color calibration across angles.
Use Cases
Use on product detail pages to show fit and construction. Also suitable for social commerce and interactive lookbooks.
