Art Director
An Art Director turns creative strategy into implementable visual briefs and directs photographers, stylists, set designers, and retouchers to achieve the envisioned concept. They ensure each shot meets technical standards while reflecting the brand's personality.
In e-commerce production they focus on layout, product placement, lighting style, color palette, and consistency across imagery, acting as a visual quality controller and liaising with the production team and client.
Pro Tip
Pro Tip: Create clear, detailed visual briefs and collaborate closely with photographers, stylists, and retouchers to keep aesthetic and technical consistency on set.
Use Cases
Used for e-commerce product photography, campaign imagery, and content for digital storefronts, social media, and lookbooks to maintain a unified visual identity.
