Build the Brief
Build the Brief is a methodical process where clients detail essential project specifications. It typically includes identifying desired shot types, providing specific product information, and supplying reference visuals to guide production.
This process is integral to aligning production with business goals and ensuring a smooth, efficient workflow. Related planning documents often include a creative brief, shot list, and styling notes.
Pro Tip
Include clear reference images, exact product details, and precise shot types to minimize revisions and streamline execution.
Use Cases
Used when planning product or e-commerce shoots, brand campaigns, or any production that requires clear visual direction to meet business objectives and deadlines.
