Add-To-Cart Rate
Add-To-Cart Rate is the percentage of visitors who add a product to their shopping cart during a session. It reflects how effectively product visuals and information convert intent into cart action. This metric signals potential sales and can be improved through compelling imagery, clear contexts, and intuitive, fast-loading product pages.
Commonly analyzed with Conversion Rate and CRO; visual content is a key lever for improvements in Asia-based fashion, beauty, and e-commerce brands.
Pro Tip
Show multiple angles and lifestyle context to increase perceived value. Ensure fast load times and mobile optimization for a seamless add-to-cart experience.
Use Cases
Evaluate product page visuals, thumbnails, and image quality. Run image-based A/B tests to measure impact on add-to-cart and convert more traffic.
