Moodboard
A Moodboard is an artistic compilation designed to convey the overall aesthetics, ambiance, and direction of a photoshoot. It serves as a visual guide, bridging the understanding between clients and the creative team regarding color scheme, lighting, styling, and atmosphere before production begins.
Created before the production phase, a moodboard gathers visual references such as color palette, lighting examples, and styling cues to set a clear creative direction.
Pro Tip
Include clear examples of the intended color palette, lighting references, and styling choices so the moodboard is actionable for the production team.
Use Cases
Used when planning photoshoots or video productions to align clients and creative teams on color palette, lighting, styling, and mood before production begins.
