Creative Brief
A creative brief is a comprehensive document that details the objectives, artistic direction, and specific shot needs for a production. It synchronizes the client's vision with the production team's efforts before any tangible assets are produced.
It is prepared prior to a shoot to ensure all parties share the same creative goals and technical expectations; related terms include Construct the Brief, Shot Roster, Moodboard.
Pro Tip
Clearly list objectives, artistic direction, and specific shot requirements to prevent misalignment before production.
Use Cases
Used before photo or video shoots to clarify goals, visual direction, and exact shot requirements so the team is aligned before assets are created.
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