Creative Direction
Artistic guidance is the driving force behind the aesthetic approach and brand narrative of a photoshoot. It guides choices related to lighting, perspective, ambiance, and model presentation to guarantee a unified image outcome.
It informs choices about lighting, angle, mood, and model styling to maintain a consistent brand narrative across imagery.
Pro Tip
Use an inspiration board to align lighting, perspective, ambiance, and styling with the intended brand tone.
Use Cases
Used when establishing the visual style and brand tone for a photoshoot or campaign to ensure cohesive image output across assets.
