Creative Director
A creative director defines the overarching aesthetic narrative and branding vision for a photo or video session. They orchestrate the creative team, guiding design, atmosphere, illumination, and composition to align with campaign objectives.
The role connects visual strategy for products with set design and art direction, ensuring every element supports the intended mood and brand story.
Pro Tip
Clarify campaign objectives and consistently guide styling, mood, lighting, and composition across the team.
Use Cases
Applies when establishing a campaign's look and feel, directing styling and lighting choices, and coordinating teams to deliver a cohesive visual outcome.
