Image-First Brand
An image-centric brand places strong emphasis on superior visuals across its digital footprint. High-quality imagery is used as a primary influencer of perception, trust, and conversion.
Also called image-centric branding, it relates closely to DTC brand strategies, content revitalization efforts, and PDP imaging guidelines.
Pro Tip
Maintain consistent, high-quality imagery across channels and follow PDP imaging guidelines to strengthen perception and trust.
Use Cases
Applies when imagery is the main tool for influencing customers online, such as product detail pages or content refresh projects where visuals drive perception and conversion.
