DNVB Brand
The term DNVB (digitally native vertical brand) refers to a brand that originates and evolves online, typically overseeing the entire product lifecycle from conception to delivery. The brand's identity heavily depends on the quality of its visuals and the power of its visual storytelling.
These brands place image quality and visual storytelling at the core of their identity, reflecting the end-to-end control they maintain over products and presentation.
Pro Tip
Prioritize consistent, high-quality visuals and strong visual storytelling to reflect a DNVB's controlled product journey and online identity.
Use Cases
Use in photo and video production when image quality and narrative-driven visuals are central to brand communication, prioritizing cohesive product imagery and online brand content.
