Content Refresh
A content refresh is the process of updating existing product visuals to keep pace with evolving brand standards and market trends. It enhances aesthetic performance and helps maintain visual consistency.
Related activities include visual content reviews, campaign photography, and efforts to ensure image uniformity across assets.
Pro Tip
Coordinate refreshes with visual content review and campaign photography workflows to maintain image uniformity and consistent brand alignment.
Use Cases
Used when brand guidelines or market trends change, product imagery needs modernizing, or when visuals must be unified across channels.
