E-commerce Photography
E-commerce photography covers the range of visual styles used to advertise and facilitate online product sales. It includes pristine white-background images and lifestyle-oriented shots with a focus on transparency, reliability, and driving conversions.
Its central goals are clarity, consistency, and conversion performance to help shoppers make informed purchases. Related terms in this area include Product Photography, PDP Imaging Standards, and Hero Image.
Pro Tip
Pro tip: maintain consistent lighting, background, and framing across images to improve clarity, reliability, and conversion performance.
Use Cases
Applied when creating product listings, hero images, PDP imagery, and lifestyle visuals to communicate product details and encourage purchases.
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