Image Usage License
An image usage license specifies the ways and areas a client may employ an image, such as digital platforms, print media, promotional campaigns, or social networks. It serves as a safeguard by clearly defining the extent of usage rights between the parties.
Examples of permitted uses include web, print, advertising, and social channels; the license sets boundaries on those uses to prevent misunderstandings.
Pro Tip
Pro tip: Make permitted platforms and the scope of rights explicit in the license to avoid disputes over image use.
Use Cases
Used when commissioning photos or video for websites, print collateral, advertising, or social media campaigns to define allowed usage and protect both parties.
