Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of refining a website's aesthetic, content and structure to boost sales and transactions. It focuses on design and content changes that encourage users to complete desired actions.
A core part of CRO is visual optimization — choosing the right image types, arranging them in an effective sequence, and ensuring high visual quality. These adjustments aim to increase sales and transactions.
Pro Tip
Prioritise image type, sequence and quality; test different visual arrangements to see which most increases conversions.
Use Cases
Applies when selecting and ordering images or videos and adjusting their quality to improve purchase outcomes and site performance.
