Conversion Rate (CR)
In e-commerce, conversion rate is the proportion of site visitors who finalize a purchase. Strong visuals, notably on Product Detail Pages (PDPs), help turn potential interest into action.
Conversion rate is closely related to metrics like cart-addition rate and is often a focus of Conversion Rate Enhancement (CRE) efforts. Adhering to PDP visual standards can directly impact conversion outcomes.
Pro Tip
Prioritize clear, compelling product imagery and varied detail shots on PDPs to help convert browsers into buyers.
Use Cases
Used when producing product images and videos for PDPs to increase purchase completion and when optimizing visuals to improve onsite conversion.
