User Generated Content (UGC)
User Generated Content (UGC) denotes photos, videos, or reviews created by customers rather than by the brand. In e-commerce, UGC lends authenticity and often outperforms studio content in ads and on Product Detail Pages (PDPs).
Related metrics for evaluating UGC include Conversion Rate (CR) and Click-Through Rate (CTR), and a visual content audit can help measure its effectiveness.
Pro Tip
Measure UGC impact using conversion rate and click-through rate to see how it compares to studio content.
Use Cases
Used in e-commerce ads and on Product Detail Pages where authentic customer-created media often outperforms studio-produced assets.
