Usage Rights
Usage Rights delineate the methods and environments in which a client is permitted to use the final visuals, such as on a website, social media, or in advertising. These terms can change based on the specifics of the photo session and the involvement of the model.
Related concepts include Full Rights Transfer (Buyout), Talent Usage Rights, Perpetual Usage Rights, and Watermark.
Pro Tip
Pro Tip: Clarify the exact usage scope and any model-related restrictions before the shoot, since terms can change with shoot specifics and model involvement.
Use Cases
Applies whenever final images or videos are delivered and the client needs clarity on permitted use cases, such as publishing on a website, sharing on social media, or running advertisements.