Swatch
A swatch is a detailed close-up image or physical sample that displays the color or texture of a specific product. It’s commonly used on product detail pages for fabrics, materials, and beauty products to provide an accurate representation of color.
Swatches are often paired with close-up angles, image carousels, and color correction to ensure consistency and clarity across product imagery.
Pro Tip
Capture tight close-ups and apply consistent color correction so swatches accurately reflect the product’s true color.
Use Cases
Used on PDPs and in image carousels to help shoppers assess fabrics, materials, and beauty products where accurate color and texture are essential.
