Talent
Talent refers to independent creative professionals brought onboard for a specific project, including models, photographers, stylists, makeup artists, and other specialists who are not part of the permanent team. Selection is guided by the project’s creative vision, alignment with the brand, and production requirements; these contributors help bring the visual concept to life.
These contributors are engaged per project to match the creative vision and brand ethos, supplying specialized skills that complement the in-house production team.
Pro Tip
Clarify the creative brief and brand alignment before selecting talent, and confirm usage rights and model releases to ensure legal and usage clarity.
Use Cases
Applies when a shoot requires specific looks, technical skills, or stylistic direction beyond the core team—examples include casting models or hiring specialist stylists and makeup artists for a campaign.