Digital Asset Management (DAM)
A DAM system is a repository for storing, categorizing, and disseminating image files. It simplifies how teams retrieve and repurpose content across multiple marketing platforms.
DAM ties into image metadata and broader asset management practices to help manage deliverables and distribution.
Pro Tip
Organize and categorize files within the DAM so retrieval and repurposing are straightforward.
Use Cases
Applied when teams need a central place to store photo and video assets for easy retrieval and reuse across marketing channels and deliverables.
