Color Correction
Color correction is the technique of fine-tuning hues, saturation, and tones to ensure a product's appearance is authentic and accurate. It ensures uniformity across shots and aligns images with brand standards or PDP requirements.
Color correction is a post-production process closely related to retouching; tools like a color checker and proper white balance support consistent results.
Pro Tip
Capture or reference a color checker and set correct white balance during the shoot to simplify color correction in post-production.
Use Cases
Applied when preparing product images or footage to ensure colors match brand standards and PDP requirements.
