Props
Props are supplementary objects incorporated into a product's visual representation to provide context, tell a story, or enhance visual appeal. In e-commerce, props should accentuate the product and not draw attention away from it.
Props function alongside styling and set design to build mood and narrative; related shoot elements can include support items such as apple boxes or acrylic sheets.
Pro Tip
Ensure props accentuate the product and do not detract attention from it.
Use Cases
Used in e-commerce photography and videography when you want to add scale, context, or visual interest while keeping the product as the focal point.
