Complete the Outfit
Complete the Outfit is a cross-promotion technique that combines complementary products to highlight their synergy. This approach increases average order value (AOV) and elevates visual aesthetics on product display pages (PDPs).
Often presented as coordinated looks or grouped product images, it visually demonstrates how items work together to reinforce cross-selling opportunities.
Pro Tip
Use group photography and styling tips to clearly show how items pair together and communicate their compatibility.
Use Cases
Used on PDPs, in group photography, and styled product shots to suggest complete looks and improve cart addition rates.
