Pre-Production
Pre-Production is the phase where meticulous planning and preparation take place before the actual photoshoot. It includes crafting the shot list, defining the creative direction, designing moodboards, conducting casting, and preparing samples.
Relevant terms include Shot List, Creative Brief, Styling Notes, and Kick-Off Call.
Pro Tip
Develop shot lists and moodboards early and confirm casting and sample readiness before the shoot day.
Use Cases
Applies when organizing photoshoots to define the shot list, establish creative direction and moodboards, manage casting, and prepare samples.