Computer-Generated Imagery (CGI)
CGI is imagery produced or optimized using 3D rendering software. It enables creation and refinement of visuals entirely in the digital space rather than relying on physical photography.
This digital technique is commonly used for developing product visuals when physical samples are not accessible and when there’s a need to generate countless variations of viewing angles.
Pro Tip
Consider CGI when you need many angle variations or when physical samples are unavailable; early planning of assets and specifications helps match expectations.
Use Cases
Used for product imagery when physical prototypes aren’t available, for creating multiple angle variations, or when controlled, repeatable visuals are required.
