Talent Usage Rights
Talent usage rights define the agreed permissions a model gives for use of their image or likeness across media such as digital advertisements, print materials, or television. These rights are negotiated separately from image rights.
Understanding these rights is integral for anyone involved in visual media production.
Pro Tip
Negotiate talent usage rights separately from image rights.
Use Cases
Applies when photographing or filming a model for digital ads, print, or TV where their likeness will be used; the scope of use is set through negotiation.
