White Balance
White balance is the camera's calibration of color temperature to ensure whites appear neutral. Accurate white balance is crucial for e-commerce imagery, particularly for products where color accuracy significantly influences conversion rates.
White balance is closely related to color correction, retouching, and studio setup, as all contribute to achieving faithful color reproduction.
Pro Tip
Prioritize accurate white balance when color precision will affect product presentation and conversion.
Use Cases
Used in photography, especially for e-commerce product imagery where true-to-life color affects buyer decisions.
