RAW Format
RAW is an uncompressed, high-grade image file format that retains all shooting data. It gives photographers and retouchers optimal control for precise edits and flexibility, and is commonly used in production workflows.
Because RAW retains all shooting data, it affords optimal control when editing for precision and flexibility in post-production.
Pro Tip
Capture in RAW whenever you plan to perform color correction or heavy retouching so edits start from the fullest set of image data.
Use Cases
Commonly used in e-commerce and product photography where color accuracy and detailed retouching are required before exporting web-ready images.
