Perpetual Usage Rights
Perpetual usage rights permit a client to use images indefinitely with no temporal restrictions. They are particularly suited for evergreen product visuals and core product detail page (PDP) assets.
These rights function as a form of usage license and often intersect with talent agreements and product photography contracts.
Pro Tip
Clearly state perpetual usage terms in the usage license and any talent agreements to prevent future licensing disputes.
Use Cases
Applies when images must remain in use without renewal, such as evergreen product shots and core PDP imagery.
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