On-Figure Photography
On-figure photography, also known as model photography, captures a garment by showcasing it on a live model. It highlights fit and movement to provide a realistic representation of how the clothing looks when worn.
This technique is a common practice in the fashion industry and significantly enhances Product Detail Pages (PDPs) by instilling confidence in potential buyers.
Pro Tip
Prioritize shots that clearly show fit and movement to give shoppers a realistic sense of the garment.
Use Cases
Used on fashion Product Detail Pages to demonstrate how garments fit and move and to improve purchase confidence.
