Model Casting
Talent selection, or model casting, is the strategic process of identifying and selecting individuals based on project-specific criteria such as age, appearance, physical attributes, or ethnicity. It ensures visual harmony and alignment between the demographic characteristics of the chosen talent and the target audience of the brand.
This process focuses on matching talent demographics to a brand’s audience to maintain visual consistency.
Pro Tip
Prioritize selecting talent who meet the project's defined criteria for age, appearance, physical attributes, or ethnicity to preserve visual harmony.
Use Cases
Used when projects require specific age, look, body type, or ethnicity to represent the intended audience and maintain visual consistency in photo or video production.
