Lead Photographer
The principal photographer is responsible for capturing the essence of the product through vivid imagery while ensuring a uniform creative thread throughout the photoshoot. Their role often includes guiding the team and making sure every element aligns with the client's vision.
They often direct the crew and coordinate with roles such as the studio assistant, image retoucher, and artistic director to deliver consistent results.
Pro Tip
Pro Tip: Review the client brief with the crew before shooting and set clear visual guidelines to maintain creative consistency.
Use Cases
Used on product photoshoots where cohesive imagery is required and when the team must align outputs to a client brief.
