Hard Shadow
Hard shadows are characterized by their sharp edges and high contrast, originating from small or direct light sources. In product photography, they are typically circumvented unless employed to achieve a specific stylistic effect or to cultivate a dramatic ambiance.
Because they produce strong contrast, hard shadows are used selectively to shape mood or emphasize a dramatic aesthetic rather than for standard, evenly lit product images.
Pro Tip
Avoid hard shadows for typical e-commerce or catalog shots; introduce them deliberately when you want a bold, dramatic look.
Use Cases
In product and commercial shoots, hard shadows are applied when a stylistic or dramatic mood is desired; otherwise they are generally avoided for clean, neutral product presentation.
