Turnaround Time
Turnaround time is the period that begins when a product or project brief is received and ends when the final images are delivered. It defines the expected delivery window for completed visual assets.
The timeframe is variable and can change based on factors such as the type of shoot, project intricacy, and whether multiple rounds of revisions are required. Clear briefs and a defined scope reduce uncertainty when estimating turnaround.
Pro Tip
Allow buffer time for complex shoots or anticipated revision rounds when quoting delivery timelines. Communicate expected revision rounds upfront to avoid delays.
Use Cases
Used when planning production schedules, setting client expectations, and estimating delivery dates for final images. It helps coordinate workflow milestones across shooting and revision rounds.
