Soft Hold

Soft hold is the delicate positioning of a product, such as a collar or sleeve, to preserve its natural shape during a photoshoot. It steers clear of excessive styling and helps enhance the garment’s balance and symmetry.

This technique is a staple in fashion styling and emphasizes subtle adjustments rather than heavy manipulation.

Pro Tip

Use minimal, gentle adjustments to preserve the product’s natural lines and avoid visible signs of over-styling.

Use Cases

Commonly used in product photography and fashion shoots to maintain an item's inherent drape and produce more symmetrical, natural-looking images.

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Professional Visuals

Starting from S$50

Stunning, brand-aligned media crafted for maximum impact

Digital Marketing

Starting from S$600

Strategic campaigns that transform visibility into revenue

Image collage showing JU Productions Services for Product Photography